HBO: Industry Season 2

Building off Season 1’s success, we partnered with HBO to kick off Season 2 with a campaign aimed to generate awareness and buzz amongst fans new and old. Using a social-first approach, we set out to reignite Industry’s fan base after two years off the air to further grow the Pierpoint community–and we succeeded.

Screen Shot 2024-01-22 at 7.36.38 PM.png
Screen Shot 2024-01-22 at 7.36.47 PM.png
Screen Shot 2024-01-22 at 7.37.05 PM.png
Screen Shot 2024-01-22 at 7.36.56 PM.png
Screen Shot 2024-01-22 at 7.39.37 PM.png
Screen Shot 2024-01-22 at 7.37.15 PM.png

Campaign Results

1M+ Video Views

47% Three Month Audience Growth Rate

19K Views per Reel

Previous

Universal: Sing 2